• Adds African Black Soap to product line
By Manny Ita
Lagos has always been a city where dreams take flight, bustling with vibrant and positive energy.
L-R: Mrs Ronke Olaiya, Assistant Director, Nigerian Exports Promotion Council; Dr. Mrs Temitope Mayegun, President&CEO. Avila Naturalle; Her Husband, Honourable Abiodun Mayegun and Mrs Idowu Philips Mama Rainbow), Veteran Nigerian Actress & Avila Naturalle Ambassador, during the Official Launching of Avila Naturalle African Black Soaps, held in Lagos, yesterday.
Here, nestled amidst the urban hum, blooms Avila Naturale, a brand as rich and textured as African soil itself, making dreams come true by promoting healthier and happier living through its range of organic skincare, haircare and healthcare products, while also empowering many and creating invaluable economic value in tandem with Millennium Development Goals (MDGs).
Founded in 2017 by Temitope Mayegun, Avila wasn’t born of a sterile boardroom, but under the guidance of a higher power.
“It wasn’t a business plan,” Temitope once confided, her voice radiating a quiet conviction. “It was a calling. A vision to heal and nourish skin with the earth’s purest gifts.”
L-R: Executive Director, Regulatory & Compliance, Mr. Oludaisi Olubunmi; Diamond Partner, Avila Naturalle, Mrs. Chinyere Orji; President/CEO, Avila Group, Dr. Mrs. Temitope Mayegun; Honourable Abiodun Meyegun; and Executive Director, Brands & Strategy, Mr. Sylvester Iriogbe at the official launch of the Avila Naturalle African Black Soap and Avila Papaya Black Soap in Lagos, recently.
What began as a single offering – a humble jar of coconut oil – has blossomed into a flourishing haven of over 450 organic products. Each one, a love song to melanin-rich skin, formulated with ingredients whispered by ancient wisdom. Avila transcends borders, becoming a trusted confidante to women across Kenya, Ghana, Rwanda, and beyond.
Now, Avila unveils its latest masterpiece: The African Black Soap. This isn’t just a cleanser; it’s a warrior’s shield, crafted after meticulous research to combat acne, rashes, and a multitude of skin’s battles. Packaged in a 150-gram vessel, it boasts a remarkable 3-4 year shelf life, a testament to its enduring power.
“We believe beauty shouldn’t be a luxury,” says Amina, a passionate chemist on Avila’s team. “The African Black Soap is a symphony of nature’s wisdom, available to everyone.”
True to their word, Avila offers the Black Soap at a price that sings to every wallet (N600). Its gentle touch not only clarifies but also balances skin tone, a quality cherished by women of color for generations.
But Avila’s ambitions reach far beyond the shelf. They envision a world by 2025 where natural solutions reign supreme, a world where the harmful chemicals of the past are relegated to a forgotten era.
“We are rewriting the narrative of beauty,” declares Temitope, her eyes sparkling with purpose. “Avila is a movement, an ode to melanin, and a promise of a healthier, more radiant tomorrow.”
Avila Naturale isn’t just a brand; it’s a revolution waiting to bloom. With Temitope at the helm, guided by both faith and a keen understanding of the market, Avila is poised to take the world by storm. One jar of African Black Soap, one glowing complexion at a time.
